Although plenty of startups fail, the ones that succeed can do so wildly. Beyond a financial payoff, creating a startup can give you the chance to create something meaningful, to disrupt the status quo—and, yes, even to change the world.
All startups are different, but most need each of these four things:
“Because the people who are crazy enough to think they can change the world are the ones who do.“
Here are the main milestones you’ll need to hit as you bring your new company to life:
Step 1: Come up with your idea.
Step 2: Research the market. Who would your competitors be? Who would your customers be? How strong might demand for your product or service be?
Step 3: Make a plan. Design your product or service.
Step 4: Figure out the legalese. Decide on a business structure. Pick a name and file for any licenses or permits.
Step 6: Get the word out. Create some excitement for your new business.
Step 7: Open your doors.
Although you may need a fresh idea, there are only a certain number of business models under the sun. Consider whether your company should:
Your big idea probably needs some protection to make sure copycats don’t steal and profit from it. Depending on the products or services you offer, here’s what you might opt for:
|Type||What it covers||How it protects you|
|Trademark||Words, phrases, symbols, and devices||A trademark can stop other companies from making similar products under the same name. (Hint: You can’t call your revolutionary sneaker a Nike.)|
|Copyright||Original artistic works, such as songs, paintings, and software code||You get exclusive rights to reproduce or profit from the protected work. While your original work gets an automatic copyright at the time of creation, formal registration gives you better protection.|
|Patent||Discoveries and inventions (but not ideas)||Gives you a temporary monopoly over the invention (and any profit from it). A patent goes to the first person to file, so don’t drag your feet.|
Starting a startup is exhilarating and exhausting. You probably don’t want to think about the f word: Failure. But keeping that at bay depends on taking a look at your startup after launch (and periodically thereafter) to figure out what changes to make to keep growing.
Look at your sales, customer feedback, and market dynamics. Ask yourself whether your product or service is succeeding the way you’d hoped or how you can improve it. You might learn that your “perfect” idea isn’t so perfect after all. But pivoting your product or making other needed changes could be the difference between growing and petering out.
Launching a startup gives you a chance to build your dream, disrupt an industry, or change the world. It all starts with your idea—followed by careful research and business planning, getting the legal pieces in order, finding funds, and opening your doors. There are various types of business models you can pick, and they can all benefit from a careful review to keep the company running smoothly.