Napkin Finance - A Handy Crash Course in Personal Finance

Raves & Reviews

What people are saying

I love Napkin Finance! It is the easiest way to become financially literate. Every family should have a copy and play a weekly ‘Napkin Night.’ How could money be this simple and fun?

Nely Galán
New York Times bestselling author of Self Made

Everyone agrees that the lack of financial literacy is a widespread problem.
By creating a foundational book that is so engaging, so easy to understand, and yet also so informative, Tina Hay may have come up with a real solution.

Nouriel Roubini
Professor of Economics, New York University.

Material is presented in a clear, concise, and visually appealing way. Overall, a nice introduction to basic finance.


Perfect for financial novices and students–the unique compact format and simple sketches make even the most complex financial concepts both easy to read and understand.

Library Journal

An incredible compelling read

Ben Stein
Economist, Actor and Commentator

Better Make Room has been so fortunate to partner with Napkin Finance. Together, we’ve developed unique, easy-to-understand content that help students understand complex topics such as completing the FAFSA form or learning how to save for college.

Michelle Obama’s Better Make Room campaign

Tina has delivered what the world of personal finance desperately needs: an accessible, responsible guide to an intimidating world in an entertaining format!

Mihir Desai
Professor, Harvard Business and Law Schools and author of How Finance Works

Tina Hay has put together something totally unique: a book that’s a work of art, a textbook, and a piece of comedy all in one.

Farnoosh Torabi
Bestselling Author and Host of the award-winning podcast 'So Money'.

This is the best personal finance primer I have read in years.

Paul B. Brown
New York Times

Her new book “Napkin Finance: Build Your Wealth in 30 Seconds of Less” is like an illustrated storybook for grownups who want to learn the ins and outs of finance.

Julie Compton

A handy, smart, quick read to keep on your shelf for whenever you need finance intel.”


Anyone feeling baffled and confused about money should check out a clever book by Tina Hay called Napkin Finance.

Ron Charles
Washington Post

It is indeed good, but “Napkin Finance” works as much because of its visuals as the words. Each browsable chapter is fronted by simple, whimsical sketches — the kind someone might draw on a napkin during an endless Zoom meeting. The drawings make complicated subjects such as asset allocation, estate planning, and IPOs less imposing.

Mark Pothier
The Boston Globe

At A Glance

A handy crash course in personal finance

With bite-sized lessons covering investing, credit scores, blockchain, and more—plus quizzes, quotes, and laughs to keep you turning pages—Napkin Finance is a must-have for anyone who wants to improve their financial savviness without dying of boredom.

Book Page
Book Page

About The Author

Tina Hay is changing the conversation.

Tina Hay, founder and CEO of Napkin Finance, started sketching explanations of financial concepts when she was an MBA student at Harvard Business School. What started as a personal learning tool has grown into a broader educational philosophy founded on visual learning.

Tina Hay
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The simple information you need
to clean up your not-so-simple finances.